TILPrep
An exam prep platform that turned scattered PDFs into 500 signups and a 9% conversion rate.
Students preparing for Politecnico di Torino's entrance exam were paying hundreds of euros for scattered material, Telegram groups, and tutors who couldn't guarantee results. There was no single platform that combined real practice exams with progress tracking and analytics. We built the one that replaced all of it.
Trust before features
The biggest risk wasn't the product — it was credibility. A new platform asking students to trust it with their university admission had to prove itself before showing a single feature.
The landing page opens with PoliTO's own numbers: world ranking, student count, employment rate. The message is clear — this exam matters, and we understand the stakes. Only after that foundation does the product appear.
Designed with a system, not a mood.
Before a single screen was designed, we built the system it would run on. Three brand colors. Four font roles. A spacing scale. Component rules. Photography guidelines. Twelve documented sections defining every decision — so nothing was left to taste-of-the-day.
Color palette
Typography
12 documented sections. 3 brand colors. 4 font roles. Zero guesswork.
One interface, zero distractions
Every design decision on the dashboard was driven by one principle: reduce the distance between the student and their preparation. No gamification. No social features. No unnecessary onboarding. Just practice, feedback, and progress — visible at a glance.
The readiness score sits at the center. Exam countdown on the right. Recent activity below. A student opens the platform and knows exactly where they stand in under three seconds.
The real test, digitized
The exam interface isn't an approximation — it's a mirror. Every question type, every scoring rule, every time constraint from the real TIL-I exam is replicated exactly. Students don't just practice questions. They practice the pressure.
We mapped the entire exam structure before designing a single screen. The fidelity had to be absolute — anything less would be a toy, not a tool.
Content that compounds
The resources section isn't a content dump. Every guide, every strategy article, every exam tip is structured to build on the last. Students come back not because they're reminded — but because the content actually makes them better. The library grows. The student's preparation compounds.
The numbers
TILPrep launched, and students showed up. No ad spend. No influencer deals. Just a well-designed product that solved a real problem.
500+
Users in the first month
10+
Students admitted to PoliTO
9%
Free-to-paid conversion
€3,000
Revenue from zero
This platform isn't just the best preparation tool for anyone taking the TIL-I exam — in my opinion, it's the best preparation tool for its target exam compared to any other in the world.
Stack — React, TypeScript, Tailwind, Supabase